The Mirror Test: Is Your Business Really Breathing? - Jeffrey W. Hayzlett, Jim Eber
I must say that this is a well-written book, packed with lots of wisdom from Jeffrey Hayzlett! It makes me think that one cannot solely depend on a fad to carry on a business, it needs lots of research, and knowledge to make a business successful. One success doesn't guarantee a business would carry on for a longer period. Great book, and entertaining, too!